I know as a consumer I want service, I want to find solutions to my problems. I want luxury, quality pamper time. No-one gets excited buying a shampoo on Amazon, it's just transactional.
How likely are you to buy a product if it's recommended to you to solve a problem that you have?
How amazing would you feel knowing that you have the solution in your hand?
Everyone that walks through your door is looking for a solution to their hair problem. Challenge your team to find at least one solution for each client that they see today.
Solutions = Customer Experience
Customer Experience = Retail Sales
I know owning a salon is challenging and sometime you just don't ever the time or capacity to be able to grow. You end up having a busy salon with full columns but not a brand.
Your brand is the most important part of your business and should give you the longevity. For years now the industry has been disgruntled regarding brands multi channel approach but now this has come back to give us more opportunities. What once was convenience and price is now turned into suspicion because something is too cheap or because of the volume of choice available on-line you feel overwhelmed and have a cold transaction.
What services do you offer as a brand that solves your clients problems and gives excellent customer service?
Now is the time for change, to change the way we think, behave and working practices in our businesses. All businesses need to have brand values, no matter how big or small.
Taking a brand audit will allow you to understand who you think you are and why you attract your clients, your team and how you can give yourself sometime back to enjoy your brand.
If you don't know where to start I have a solution for you, I have a Business Club that will take you on a 10 month journey of discovery. This is you learning about your business, building your brand values and creating a super team.
Interested? Take a look at the Business Club