If you are like me, you are buzzing with ideas and it feels like you should be doing so much every day but the day passes and you feel like you are getting nowhere fast! So what is really important when you are wanting to grow your business?
Growing your fan base or clientele does not just happen, you have to have a plan. You can lose hours researching, looking at other peoples posts on Instagram but not actually achieving anything that will grow your business.
If you are like me, you are buzzing with ideas and it feels like you should be doing so much every day but the day passes and you feel like you are getting nowhere fast! So what is really important when you are wanting to grow your business? Growing your fan base or clientele does not just happen, you have to have a plan. You can lose hours researching, looking at other peoples posts on Instagram but not actually achieving anything that will grow your business.
I am sharing my plan with you to allow you to be seen by your ideal client, I hope you find this useful.
Building your email list
I really can’t stress how important this is for your business. How do you speak to your clients? You don’t own your social media list, so what do you own? YOUR EMAIL LIST! I spend a lot of my focus making sure that I am collecting email addresses to drive traffic to my website.
When I first started to blog, I talked about anything that interested me at the time, it was interesting to see what people engaged with. I have learnt what my audience engages with and it helped me to work out who my ideal client is.
Yes, you will need to spend some time setting up the automation and creating sales funnels but once you have all that set up it will be weekly/monthly emails.
I have 2 separate sales funnels for the hair agency and the brand artist, I devote time in my week creating content for both, but my aim is always to create content that will allow people to give me their email addresses. I created a free guide for 5 ways to retain your team. If someone would like to get their hands on that guide they will be directed to the landing page for that freebie and they will opt into the e-mail list. Then an automated e-mail will be generated sending them the free content. If this sounds way out of your league don’t worry I can help you!
I know, it sounds kind of complicated and non-hairdresser. It’s not super hard to set up but it can take some time. This is really going to be the biggest way you collect those e-mail addresses and build engagement with your people so you will want to make sure you set time aside to get this all set up and running smoothly. Think about what your ideal client wants to know about and build them a guide.
Sometimes we just over complicate things and try to use all the latest technology to maintain and attract new clients. Take a look outside your salon window, those people that are walking past are your clients! Where are they going? Coffee shops? To the carpark? How could you tell them about your services today? Direct mailer, a flyer the gold old fashioned leaflet. Give them a killer offer and be consistent. Go out every day and go to where your clients are and tell them about the salon and your services
Do you have a blog?
This is where I first started, it’s all about content creation. This is a brilliant way to reaffirm why you are the expert in your field. Your content will add reasons for your clients to come back to. As I have said before people buy people and letting people into your lives will create stronger relationships. When I first started to blog I was blogging 3-4 times a week, now this is more established it has dropped down to 1 a week.
I do spend time creating content and of course watching what is happening in the industry. I find stories are creating me more engagement than the grid but still try to do both. I have always concentrated on Instagram and automatically posting to Facebook but you need to work this out yourself. Spent time working out where your ideal client is hanging out and make sure you are there talking to them.
There is no silver bullet for social media but keep your posts consistent in timings and also relevant to what you are selling. I use a simple planner that I have created, if you want to grab yours click here.
Pinterest! We all love Pinterest for designing our dream garden or house, but I am just learning the true magic of the platform. Pinterest works like a search engine and can actually drive ideal clients to your website. If your not using it you should take a serious look at the platform.
As hairdressers, we are really aware of the benefits of keeping up to date with products, techniques and fashion but not so great at looking for education to improve our business. There are many free resources out there that is out there created like people like me that have been there.
Make sure you are listening to industry podcasts like How to Cut it, and Respectfully There is a new How to cut it episode released every Monday, if you have not yet subscribed make sure you do this today! There is always something new to learn and to stay inspired and to keep moving forward you need to make that time in your schedule to do some education for yourself.
I do caution you though, once you take that time to learn something new don’t become paralyzed or overwhelmed. It’s so easy to start comparing ourselves to other salon and stylists and think “there’s no way I can be like him/her” or “I just don’t have the time or money to put into my business”. Guess what? Everyone starts somewhere.
If you’re feeling like this, don’t worry I can help. Get in contact with me and we can just have a talk.